Please Forget About Me
Jonas Hultenius
2023-11-28
We live our lives increasingly intertwined with the internet. We share our thoughts, experiences, and personal details, leaving behind a digital trail that seems indelible. However, as concerns about privacy and data security grow, so does the desire to erase or minimize our online presence.
But the internet never forgets, so let’s explore the challenges of achieving digital oblivion and the organizations and companies working to help individuals regain control over their online identities.
Let’s start with the Digital Footprint Dilemma.
Our digital footprints, formed through social media posts, online purchases, email exchanges, and more, leave a lasting imprint on the internet. This accumulation of data can have consequences, from invasive ads to identity theft and more. As such, the need to erase or minimize our digital presence is a legitimate and important concern.
This does however post some quite hard challenges. The internet is a vast data repository, and data about individuals can be scattered across numerous platforms and databases. Our data is spread out on a vast ocean and often duplicated and repurpose or even stolen by actors we have never had contact with or for that matter know about.
To make things even worst, the legal landscape for online erasure is still evolving, with varying regulations in different regions. The internet covers the whole globe and while your data might be protected in some territories your mileage might vary in other.
Not all data is created equally. Some you hand over to the other party free of will while others are dug up. Companies often rely on data mining techniques to collect and utilize personal data, making it difficult to control how much information is out there. And in conjunction with your data being shared with third-party apps or services, it can be challenging to determine how and where that data is used.
Last but not lest is the simple fact that the memory of the internet is endless. Even if you delete a post or account, it may continue to exist in internet archives or be cached in search engine results.
Organizations and companies are stepping in to address the challenges of digital erasure. While complete online erasure may remain an elusive goal, these entities are working to give individuals more control over their online presence and data.
Governments might have been slow to act at first, but we are living in the dawn of the age of data privacy regulations. Legal frameworks like the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States have given individuals more rights over their data, including the right to be forgotten.
There is a flora of different tools to help you as well. Browsers like Mozilla Firefox and the Brave Browser offer privacy features that block trackers and minimize data collection. They do not hinder you completely or for that matter help your past deeds be forgotten but the slow down some actors from mining you for every data you got.
The last couple of years have seen the rise of online reputation management services where companies like BrandYourself help individuals manage their online reputations by promoting positive content and suppressing negative results.
Couple that with data removal services like Incogni, DeleteMe and ReputationDefender that specialize in removing personal data from data broker websites and online directories and you have a good chance of minimizing your footprint and find sweet anonymity online, or oblivion.
Some startups are also exploring blockchain-based solutions that allow individuals to control their digital identity and selectively share information. And with the rise of decentralized social networks with platforms like Mastodon and Diaspora that aim to provide social networking without the central data control of giants like Facebook and Twitter we might be looking at a new and better tomorrow. And hopefully soon.
Now, there are another dimension to this, the ethical dimension.
The quest for digital erasure also raises some ethical questions. Balancing an individual’s right to privacy with society’s need for transparency and accountability is a delicate task. Erasing all traces of someone from the internet could potentially facilitate malicious activities, making it essential to strike a balance.
This will be a balance performance for the ages. To respect the individuals wishes and need to be forgotten but at the same time protect the population from bad actors and ‘evil’. The internet newer forgets, and that is both a good and a bad thing at the same time.
In conclusion, the desire to be forgotten on the internet is a reflection of evolving privacy concerns and the need for greater control over our digital identities. While complete online erasure remains a challenging goal, it is encouraging to see organizations, companies, and legal frameworks working to give individuals more agency over their online presence and data.
The road to digital oblivion may be long and complex, but the journey is essential to navigate the intricacies of our digital world while safeguarding our right to be forgotten.